Trustworthy Email Meets Tactical Targeting
Email is one of the most-trusted digital communication channels. Why is that? Most email providers deploy advanced inbox filtering algorithms to ensure that only relevant messages catch your attention by relegating any spam to a separate folder. This encourages many users to place more trust in email versus platforms like social media where almost anyone can connect with everyone.
The Three-Pronged Attack
To ensure your campaign success, we combine the reach of email, advanced targeting, and a complete arsenal of digital solutions. We build our strategy on three main tactics:
Matchbacks match your current customers with email recipients. This way, if your CRM has been tracking the revenue generated from your email lists, we can forecast the actual revenue that will be generated by the ones that we send for you. This results in a complete picture for measuring key metrics like return-on-investment (ROI) and return-on-ad-spend (ROAS).
Want to ensure that your emails are not landing in the wrong inboxes? For example, if your competitors are signed up for your email lists, you may not want them privy to certain information intended for your customers. With email suppression, you can actively avoid targeting certain users. This way, you have greater control over the messages you send.
What’s the secret to maintaining a successful email marketing campaign? Frequency. Using remarketing drops, we can send follow-up emails to targeted inboxes automatically. This can be further targeted toward message openers, clickers, non-openers, and non-clickers. As long as they received the first message, we can target them a second time.